Which Snapchat Lenses Earn Creator Payouts? A Creator's Guide
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Which Snapchat Lenses Earn Creator Payouts? A Creator's Guide
Summary
Good news: Lenses built with Easy Lens can qualify for Lens Creator Rewards, Snap's program that pays creators for building Lenses on Snapchat. There are two ways to earn: Top Performer Payouts and Lens+ Payouts. And Easy Lens creations are eligible for both, as long as they follow the program rules and Submission Guidelines.
Direct Answer
The lenses most likely to qualify fall into two camps:
High-engagement, original lenses. Top Performer Payouts reward lenses that perform strongly within their first 90 days, based on unique users posting Snaps with your lens in qualified regions. Creative, interactive lenses (think games, face transformations, and shareable AR moments) tend to rack up the engagement that matters here.
Exclusive lenses for subscribers. With Lens+ Payouts, approved creators can mark select new lenses as Exclusive for Lens+ and Platinum subscribers and earn a revenue share based on engagement. These lenses must be Public, include a valid video preview, and use only music and sounds you have rights to.
Just as important: know what doesn't qualify. Basic color filters, simple beautification or saturation tweaks, and lenses that violate moderation guidelines are generally excluded from Top Performer Payouts. You must be 18+, based in an eligible country, and enroll the lens during submission in My Lenses. Enrollment is one-way: you cannot un-enroll, and enrollment doesn't guarantee a payout.
Ready to build something worth paying for? Start creating on Easy Lens, no coding required, unlimited creativity.
Takeaway
Payouts favor original, engaging lenses over quick filter tweaks. Build something interactive and shareable, follow the submission and moderation rules, and opt in at submission. Want the full fine print? Review the Monetization and Rewards FAQ before you publish, then get started today.