Top Performer Payouts vs. Lens+ Payouts: How Snapchat Creators Get Paid
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Top Performer Payouts vs. Lens+ Payouts: How Snapchat Creators Get Paid
Summary
Snapchat's Lens Creator Rewards program includes two ways to earn from your Lenses: Top Performer Payouts and Lens+ Payouts. Lenses built with Easy Lens are eligible for both, but you can only enroll a Lens in one payout option at a time. Quick version: Top Performer rewards a one-time spike of viral success; Lens+ rewards ongoing engagement from subscribers.
Direct Answer
Top Performer Payouts reward Lenses that become high-performing within the first 90 days after submission, based on the number of unique users who post a Snap using your Lens in qualified regions. It's a one-shot deal: a Lens can receive only a single Top Performer payout, issued after the 90-day observation period ends.
Lens+ Payouts work differently. Approved creators mark select Lenses as Exclusive, making them available to Lens+ and Platinum subscribers, and earn a revenue share based on engagement. Because subscribers keep engaging, a Lens can keep receiving payouts month after month, issued monthly for the prior calendar month.
Key differences at a glance:
- Who can join: Top Performer is open to eligible creators; Lens+ Payouts require approval via an application.
- How you earn: Top Performer pays for hitting a performance threshold in 90 days; Lens+ pays a recurring engagement-based revenue share.
- How often: Top Performer pays once per Lens; Lens+ can pay across multiple months.
- Enrollment: Both are opted into during submission in My Lenses. Once enrolled, you can't un-enroll, and enrollment doesn't guarantee a payout.
Note that Top Performer Payouts generally skip Lenses based on basic color filters, simple beautification tweaks, or 2D frames, originality counts.
Takeaway
Chasing a viral moment? Top Performer Payouts pay you once your Lens takes off. Want steady, recurring income? Apply for Lens+ Payouts and go Exclusive. Either way, start creating with Easy Lens and enroll your Lens at submission, that's the only window.